If you own a small business, you may consider redesigning your website but don’t know where to start. Small businesses often don’t have the money to hire a web design company or consultant to create or re-design their website, so they must rely on free or low-cost options that are less than ideal. If you are looking for affordable web design tips, follow these seven steps below to make your small business website stand out from the crowd!
1) Use an Easy-to-Use CMS
If you want to be able to update your website without having to learn to code, then you need to use a content management system (CMS). A CMS will allow you to make website changes without touching a single line of code. Plus, a CMS will make it easy for you to add new pages and blog posts.
2) Make Your Website Mobile Friendly
In today’s market, having a website that looks good on mobile devices is more important than ever. With over 60% of internet traffic coming from mobile devices, you can’t afford to have a website that isn’t mobile-friendly. Here are some tips to make sure your website looks great on all devices:
3) Update your Branding Images
Your website is often the first impression potential customers will have of your business. Make sure your site includes updated branding images, like your logo and brand colors. This will help create a consistent look and feel for your business both online and offline.
4) Don’t Overthink Domain Names
A domain name is just a web address for your website. You don’t need to overthink it – just use brand or target keywords for your domain name. For example, if you’re a florist, you could use the keywords flower or floral in your domain name.
5) Create A Search Engine Optimized (SEO) Title Tag
Your website title tag is one of the most important on-page SEO factors. It tells search engines what your page is about and helps them index your pages for relevant keywords. A good title tag should be:
1. Relevant to your page content
2. No more than 60 characters long
3. Unique to each page on your site
4. Include target keywords for your page
5. Easy to read and understand
6) Have An Attention-Grabbing Slogan/Tagline
You only have a few seconds to make a good first impression. Make sure your small business website’s tagline or slogan is clear, relevant, and eye-catching. Include a compelling offer to convert traffic into customers.
7) Invest in Professional Photography
You don’t need to break the bank to get professional photos for your website. There are several ways to get high-quality images on a budget, such as hiring a student photographer or using stock photography sites. But however you get them, ensure the pictures you use are high quality and make it easy for visitors to understand what your business does.
