Digital marketing is the advertising that is delivered through digital channels such as search engines, websites, social media, and mobile apps among others. The world as we know it is changing and there is no other but choice for lawyers and law firms to keep up. It is time to embrace digital marketing and digital marketing for lawyers.
Digital marketing strategies for lawyer and law firms
Create a dynamic website
Having a website is one of the best ways that lawyers can put themselves on the map. The website should be properly maintained and updated and a site that ranks high in engine search result pages uses Search Engine Optimization best practices. This will make it earlier for clients to find the services they need. Once on the website, the information should be easily accessible, such as working hours, credentials, areas of specialty and contact information.
Content marketing
Lawyers and law firms need to create content and avail it to the public. The content should be accessible and visible to the website as well as to potential clients. Examples of content marketing include creating blog posts, Facebook fan page, LinkedIn profile and others.
Social media marketing
Social media has helped a lot of brands be discovered and known about. There is a lot that can be learned about a person/ organization on social media. Lawyers and law firms should be active on social media sites. LinkedIn, for example, is one of the best professional sites and potential customers can easily get in touch.
Does your social media content allow for peer-peer sharing opportunities?
Paid Search
Paid search is the sponsored result on the top of a search engine results page and you only pay when the ad is clicked on. Paid searches are a flexible, visible and contextual search that appears when a particular word is searched. They are very effective for many organizations.
Search engine Optimization
Search engine optimization is the process of optimizing the content and reach of your website so that your pages appear at the top of search engine result for specific keyword search. The goal is to attract visitors to your website when they search products, services or information.
Email marketing
Emailing is the quickest and most direct way to reach customers with critical information. Successful emails need to be engaging, relevant and informative.
Mobile marketing
Mobile devices have become an important part of our lives as it helps with effective communication.
Marketing automation
It is an important platform that ties all of your digital marketing together. Marketing automation software streamlines and automates marketing tasks and workflows.
