Nowadays, all business owners should all be aware of the power and potential that social media has in helping them achieve their goals.
The first step is to create your social media profiles! If you do not create social media profiles for your business, you’ll miss out on connecting with your target audience and forming a strong online identity ‒ so it’s time to get started!
As a successful social media agency in Western Sydney, we’ve helped many small businesses with the creation of their very first social media profiles. Here are some tips from the experts!
Decide Which Platforms You Want To Be Active On
There are dozens of social media platforms out there. Some of the most popular social media platforms include Instagram, TikTok, Facebook, LinkedIn and Pinterest. Decide which platforms are most applicable to your industry, as you don’t need to sign up with all of them.
Set Up Business Accounts
When setting up your profiles, most platforms will allow you to choose between a personal account or a business account. Choose a business account so that you appear more professional and so that you can enjoy all the business-related benefits.
Usernames
You want to make it as easy as possible for potential customers to find you on social media. Try to create usernames that are as close to your business name as possible. If your first choice of username has already been taken, then you may need to get a little creative.
Cohesion Is Key
For your business to create a professional online image, you will want to create a cohesive brand identity across all your social media platforms. It’s important to have eye-catching logos and know your target audience.
High-Quality Photos
Social media is all about imagery and there is a lot of competition! If you want your brand to stand out, you will need to think very carefully about the content you choose to post. All images should be high quality.
Hire A Social Media Agency
If you want your social media ventures to be as successful as possible, you may want to consider hiring a professional social media agency to assist you with profile creation, content creation and social media advertising!
Are you interested in the social media services offered by our social media agency in Western Sydney? Please feel free to get in touch with the professional team at Esteem Media today. We’d love to hear from you and hear more about your digital marketing goals.
